SMB Adoption of Big Data in Business Matters, UK

As the Big Data market continues to grow, there are now very few organisations which do not have already, or at least plan to start studying or implementing a strategy to use their data. Ambitious SMBs are trying to devise ways to use their data to gain competitive advantage as every issue they face can be impacted by Big Data including marketing, customer satisfaction, purchasing, equipment maintenance and healthcare. SMBs are savvy enough to know that advanced technology is no longer the sole domain of the enterprise.